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Insights

What I learned building the things on this site — written for the person paying for the software, not for the person writing it.

Document intelligence18 August 20268 min read
How I built AskRoby
A document system that answers questions with the page it took the answer from — and why that last part is the whole product.
Contracts18 August 20266 min read
The contract problem that cost me two hours at a time
53 tenants, 30 contracts with rent tables that moved every two or three months, and a spreadsheet that was wrong the moment anything changed.
Automation18 August 20266 min read
AI agents vs automation: what a business owner actually needs to know
Two words used interchangeably by people selling them, and a simple test for which one your problem needs.
Internal tools18 August 20266 min read
How to turn a spreadsheet into real software
The signs your spreadsheet has quietly become a business system, and what to do about it.
Document intelligence18 August 20265 min read
What document intelligence is, and when it is not worth it
A plain explanation of turning documents into something you can ask — including the cases where a folder is the better answer.