I learned the problems before I learned to build the solutions.

I spent 14 years at La Tejedora Distrito Creativo in Cumbayá, Quito — a creative district built inside two former textile warehouses, home to more than 50 businesses across art, food, health and services. I was its General Manager.

That meant tenants, contracts, rent tables, payments, maintenance, suppliers, disputes, and the hundreds of small problems a business meets before lunch. It also meant results: business clients from 13 to 53, annual revenue from $200,000 to $600,000, value per square metre from $5 to $14, and the debt cleared entirely.

The story has a detail I like. Before the district existed, the same warehouses were a textile mill — Hilanderías Cumbayá — and in 2005 I worked there in sales. I worked in the factory, and years later I ran the district that replaced it.

Most business problems are not caused by a lack of effort. They are caused by badly designed systems. People work hard inside a process that guarantees the same mistake every month.

Before that, more than 20 years in operations, commercial management and pricing — at Pinturas Cóndor / Sherwin Williams, where sales grew 42% and volume 36% across 170 strategic accounts, and at Confiteca and Hilanderías Cumbayá before it.

I always knew which systems I wished existed. What changed is that I can now build them: modern AI development tools, language models, databases, APIs and automation platforms let one person deliver what used to need a team, a budget and half a year.

So I built the ones I needed first. AskRoby, to turn documents into something you can simply ask. RobyContracts, for the contract chaos I lived with for over a decade. Then a website, a chatbot and an automated quoting system for Heladería 1896 — a business with a shop inside the district I ran.

RobySolutions is what happens next: the same capability, pointed at other people’s businesses.